SKO Communications Inc. | Windsor Marketing & Research Firm

First Stop Services

Industry: Business Services

This local shredding and document storage company wanted to increase awareness.

Starting with research, SKO explored First Stop Services’ category, their current consumer base, and identified potential target audiences.

From their brand promise right down to their values, it was clear that if they were to connect and grow locally, a facelift and an overhaul in their messaging was necessary. SKO clarified their offering for not one but two markets – businesses and vulnerable populations like families and seniors.

Through connecting with their consumers and standing for something bigger, they were able to raise public awareness on important issues such as identity theft and increase sales.