Industry: Design and Manufacturing
When Tsunami Glassworks first approached SKO with their aim of entering the lighting category, they knew they couldn’t assume they would bring all their current customers with them.
To understand the market potential and opportunity for crossover, SKO started by researching this new category in order to identify who their primary and secondary target market would be for their new brand. In doing so, it became clear that there were two significant factors to consider: consumer pain points and competitive landscape.
Armed with the right knowledge, SKO created an elegant visual identity for their new lighting brand — Soffi — that could be used in a cohesive and consistent way across all digital and print platforms.