Gordon B. Lee & Company CPAs
With an impending handoff from one generation to the next, this father-daughter led accounting firm were in need of a more modern look that better reflects what this business can achieve for their multigenerational clientele.
As such, a brand refresh was the starting point. Three brand concepts were developed based upon SKO’s discovery phase and the ideal end repositioning in the local market.
Next steps would be to pull their new visual identity through other marketing pieces.