Dr. Sasha Stasko
Industry: Medical / Dental
This busy periodontist, setting up a new specialty practice, wanted to reflect her level of expertise and vitality, and the practice’s proficiency and professionalism.
Through developing a brand identity that would speak primarily to her referral base, SKO needed to create compelling visuals and content that would also resonate with the end consumer. Researching the specific groups within the target market led to a deeper understanding of behaviours, frustrations, key motivators, and unfulfilled needs when engaging professionals and patients in this category.