University of Windsor
The Department of Earth and Environmental Sciences (EES) wanted to mark their 50th anniversary through simultaneously engaging alumni and the local community, as well as increasing donations and enrolment.
SKO’s discovery phase was key to the success of this campaign, which invited various stakeholders to not just celebrate the past 50 years, but to stay connected by exploring and being part of THE NEXT 50.
The idea was to convey a bold statement — EES will go strong into the future.
While respecting the University’s master brand guidelines, SKO helped pique the interest of inquiring minds with a unique look and feel and pointed/focussed messaging to help the event achieve the ideal level of awareness and attendance.