Brazier Dupuis Wealth Management (TD Wealth)

In an effort to differentiate themselves from the myriad of other local wealth managers, Brazier Dupuis Wealth Management (BDWM) wanted to resonate consistently with Windsor-Essex audiences while respecting the TD Wealth corporate brand.

By diving deep into current industry research and trends, as well as understanding what drives the behaviours and frustrations of local users, SKO explored how to best reflect BDWM’s individual voice with the right level of creativity. As a result, reworking the visual identity and key messages allows this group to stand out locally.