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Category: Brand Alignment

August 3, 2021
in
Brand Alignment
Branding
Research

Define Your Target Audience with Consumer Avatars

May 26, 2021
in
Brand Alignment
Branding
Creativity
Writing

4 Essentials to Consider When Writing Copy

March 25, 2021
in
Archetypes
Brand Alignment
Branding

Change the World: How National Geographic Uses Archetypes

November 25, 2020
in
Brand Alignment
Branding
Research
Vendors

The Gift of Giving: Why Charity Choice Should Matter

Recent Posts

Three Types of Videos to Add to Your Marketing Strategy
Basic Prep for a Website Build
Define Your Target Audience with Consumer Avatars
Read Between the Lines: The Art of White Space Mapping
Make It All Better: How Ben & Jerry’s Uses the Jester Archetype

Work Tags

advertising alumni relations awareness brand identity branding brand management brand story brochure category research client relations consistency consumer exploration content creation creator archetype explorer archetype faculty relations graphic design hero archetype identity internal communications logo maintenance market differentiation member relations messaging newsletter personality photography positioning presentation presentation themes product purchase rebrand research signage social media strategy student engagement student recruitment themes uniform design visual identity web design website

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