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Tag: archetypes

June 7, 2022
in
Archetypes
Brand Alignment
Branding
Creativity
Trends

Be a Renegade: How Jeep Uses the Explorer Archetypes

April 3, 2022
in
Archetypes
Branding
Creativity

Choose Beautiful: How Dove Uses the Innocent Archetype

August 3, 2021
in
Brand Alignment
Branding
Research

Define Your Target Audience with Consumer Avatars

June 15, 2021
in
Archetypes
Branding
Creativity

Make It All Better: How Ben & Jerry’s Uses the Jester Archetype

December 16, 2020
in
Archetypes
Branding
Creativity
Research

Archetypes in Branding

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Be a Renegade: How Jeep Uses the Explorer Archetypes
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